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Understand these, understand you.

Look at the photo. They’re all different. You’re different, an experiment of one.

Why would you take run shoe advice from a friend just because the

y run a bit and your feet hurt?


They don’t have your feet, weight or movement patterns and that is where the conversation starts and ends.

Got a car? You get it serviced and put air in the tyres yes? When did you (not your car) last get an MOT and spend some time looking after your feet?

Sit down all day at work? Drive to work? Get the train or bus? Chances are you’ve forgotten how to stand and move efficiently. Maybe you've never known.

Shall I go on?

Still want to go see that GP and get prescribed drugs for pain?

Your call. You know where we are.

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